Episode 42:
Claude Cowork For Growth

nahiddotai

Fri 22nd May

Hey friends,

I’ve spent the last week talking about Claude Cowork nonstop, and one thing keeps coming up for me:

I don’t think the best use case is asking it for more ideas.

I think it’s using it to find more value inside the work you’ve already made.

Claude Chat is great when I want to think through something in one conversation.

But Claude Cowork feels more useful when the work has pages, files, research, URLs, checks, and a few outputs that need to connect.

That clicked for me this week because I started using Cowork to help my Learn Claude Cowork in Cowork course become easier to find online.

I’m VERY early in this process, so please don’t read this as “Nahid is now an SEO expert” LOL.

I’m a product marketer by trade, so this part is supposed to come easy to me 😅

It’s much harder when you’re doing it without a team and you’re building something from scratch.

I’m learning in public.

But the process has been cool.

I used Cowork to help me research what people might search for around Claude Cowork, then turn that into a few new resource pages for the course site.

So far, I’ve added:

Small favour: if you have 30 seconds, clicking each link would mean the world to me. It gives the pages early real traffic and helps Google get clearer signals over time.

I also added an llms.txt file and updated the sitemap so the site is better prepared for search engines and AI tools.

This is the part I’m most excited about!!!

Cowork helped me go from “I should probably make the site easier to find” to a set of actual pages, URLs, and next steps I can keep improving.

I’m also seeing how this same idea applies to other work.

One newsletter, Thread, course lesson, or strong idea can become an interactive guide, explainer video, infographic, carousel, or lead magnet.

Check out the lead magnet carousel here.

Learn Claude Cowork in Cowork

“The email and content lessons alone are worth more than the price. I’m automating things I thought I’d be doing manually forever!!!”

“ChatGPT helped me think. Claude Cowork helped me actually finish what I started. Made the most sense when it started reading MY files, making the assets, and doing the work!.”

These are just some of the things people are saying about my new course.

Also, a quick thank you to everyone who bought Learn Claude Cowork in Cowork in the first week.

I appreciate it more than you know.

If you’ve been watching from the side and thinking, “Okay, I can tell Cowork is useful, but I don’t know how I’d use it for my own work,” that’s exactly why I made the course.

It’s a hands-on way to learn Claude Cowork inside Claude Cowork itself.

You can check it out here

Learn Claude Cowork in Cowork

To turning your existing work into something more useful,
Nahid