Hey friends,
Here’s the thing about me: I’m not a writer, but I write for a living.
- Presentations for stakeholders
- Social media content that needs to engage
- Marketing emails that actually convert
Even this newsletter you’re reading right now.
Every day, I’m crafting words that need to sound authentically me.
Most people use Claude because it’s already leagues ahead of ChatGPT when it comes to natural, non-robotic writing.
But there’s a feature that takes things to the next level:
Claude’s custom writing styles.
This isn’t just another “AI feature”.
This is the difference between sounding like everyone else using AI, and sounding exactly like you.
Let me explain.
🎯 What Is Claude AI’s Custom Writing Styles?
Claude provides a few preset options: formal, concise, explanatory and normal.
But here’s what makes it special:
Claude can generate custom styles for you.
- Upload sample content that reflects your preferred way of communicating
- Specify instructions to match your needs
- Edit your preferences as they evolve
I’ve been devastated that ChatGPT doesn’t have this out of the box. Even with the upgrade to GPT-5, I still think it requires training to get it right.
With ChatGPT or Gemini, creating a consistent voice is complex and cumbersome. You need custom instructions that barely scratch the surface, or complex prompt engineering.
With Claude, it’s built-in.
Custom writing styles solve one of the big problems that keep people from actually publishing their AI writing: the tone.
🚀 How to Set Up Your Writing Style (4 Simple Steps)
Here’s exactly how to get started:
- Go to Claude and click the settings button in the prompt box (sign up for a free account if you don’t have one)
- Click “Use Style” and then Select “Create & edit styles” from the menu
- Upload 10+ samples of your best writing
- Name your style and let Claude analyze your voice
That’s it.
Claude studies your samples and creates a custom style (even names it for you) that captures your tone, structure, and personality.
✅ 3 Ways I’m Using My Custom Writing Style
📰 Newsletter Section Drafts
When I’m stuck on how to explain a complex AI concept, I prompt Claude: “Explain [topic] for my newsletter using my writing style.”
The result sounds like me having a conversation with a friend, not a generic AI explanation. It captures my casual tone, real-world examples, and the way I naturally break down technical concepts.
🌐 Marketing Copy That Actually Converts
For campaigns and promotional emails that need to drive action, my marketing custom style captures the perfect balance of enthusiasm and authenticity.
I outline the key message and call-to-action, then prompt Claude to “write this email or web copy in my marketing style.”
The result feels personal and genuine rather than pushy sales copy, maintaining my conversational approach while driving real engagement.
This keeps it consistent for branding purposes.
🖥️ Social Media Content That Actually Sounds Like Me
Thread-ing on social platforms requires a specific voice and rhythm.
My Claude social media style understands exactly how I structure ideas, use examples, and create engaging hooks.
Instead of generic social media copy, I get content that followers recognize as mine, reinforcing my personal brand.
🤖 Why This Matters More Than You Think
We’re entering an era where everyone has access to AI writing tools.
The differentiator won’t be who uses AI.
It will be who uses AI while maintaining their authentic voice.
Generic AI writing sounds like everyone else.
Using custom writing styles let you scale your personality and unique perspective.
Your ideas deserve to sound like you, not like every other person using the same prompts.
💡 Pro Tips for Maximum Impact
Create diverse styles: Create styles for your formal emails, marketing, and creative content to give yourself options
Update regularly: As your writing evolves, refresh your samples to keep the style current.
Test with different content types: Use your style across all your content websites, reports, emails, and social posts (or whatever else you write).
🫡 Final Thought
The future of AI isn’t about replacing human creativity.
It’s about amplifying your unique voice at scale.
Claude’s custom writing style feature doesn’t make you sound like AI.
It makes AI sound like you.
In a world where everyone’s using the same tools, your authentic voice becomes your competitive advantage.
Set up your writing style this week.
Upload a few samples.
See how Claude captures the essence of how you communicate.
Then watch as your AI-assisted content finally sounds like something you’d actually say.
Your voice matters.
Now your AI can help it be heard.
To better writing,
Nahid
